The Media and its power of Communication in the Process of the Promotion in 1,1 Health SUMMARY the medias, make possible diverse forms of information. The communication while it forms to educate, in the most diverse fields inside of a society, can desencandear to know in cultural levels, transforming cultures laypeople into a society of bigger sapincia. The media, either televising it, radiofuso, or same writing (folder' s, pamphlets), can bring a good one resulted if articulated in all the levels of the society, it well can for example, adentrar in poor, aboriginal communities, where it is lacking medias to them as the TV, radio and to inform to them for example, as if to protect of the virus of the grippe, to wash the hands before if feeding etc, in the most diverse forms: high falante, pamphlets, and even though lectures for staff trained for such. That is media. Therefore, this work has as responsibility, to argue as the media can become precurssora in the paper of prevention in health in one given population, society. WORDS KEYS: Media, communication, health 1,2 ABSTRAT The measured, enable various forms of information.

The communication a means you educate, in the most diverse fields within society, unleashing knowledge on cultural levels, transforming cultures lay people in society of to greater wisdom. The measured, be it television, television, or even writing (to folder ' s, pamphlets), can to trzer good result if well articulated at all levels of society, she can e.g to enter in poor communities, indigenous, where ploughs they missing measured such the TV, radio and inform by them, if protecting emplo influenza virus, wash hands before feeding etc, in various ways: to speaker, pamphlets, and even lectures by staff trained will be this. This is measured. Therefore, this work has the responsibility, you discuss how the measured can become precurssora in the rolls of prevention in health in population, society.