Now among business owners is very fashionable ‘splurge’ and said that they decided to do a ‘redesign’. ‘We have a new LOGO’ or ‘We are now ordered a brand-book’, or ‘We have done everything in accordance with corporate identity’: A if there is demand, there is also a suggestion! Development of corporate identity now become engaged in everything: the students, freelancers and the companies that had previously engaged in the sale of toilet paper. Professionals are less, and companies that provide design services – more and more. What should I do? And do know, at all? Who to contact? After all, you just throw buzz words: Logo, Brand book, Brand name: In the end, your head is formed such confusion! You come to the quick printing and want to order the usual brochure design, and they tell you about some logo and brand bukah: This is a divorce, do you think: In fact, designers are right in saying that everything should be done in within the corporate style. Learn more at: Raymond L. Acosta. And if you do not, then you just need to order the development of corporate identity, then to save a ton of time and money to create various promotional items, as in any, even the form, must be present logo and brand name companies, required by the business. Unless, of course, you want to be successful on the market: why cook sleigh in summer: Book the creation of corporate identity company in advance, long before the shows and presentations!.